Visual identity, social media content, printed sales materials and more for Oriflame’s 55th Anniversary in 2022, celebrated globally in various channels throughout the year. Deliveries were created for regional adaptation and implementation, including extensive guidelines to ensure brand consistency.
Launched shortly after the COVID-19 pandemic, the concept “Together Towards Tomorrow” was created to boost the community feeling and focus on a positive future ahead. The playful visuals built on basic graphic shapes enhanced the positive communication messages, while being flexible enough for local designers to implement in various situations.
ART DIRECTION / GRAPHIC DESIGN / LAYOUT
Client: Oriflame Cosmetics
The starting point: Visualisations of “Together” and “Towards Tomorrow”
Typography and colour palette
Logotype variations
Posters
Gift bags
Social media content examples
Social media content examples with product focus
Instagram story template for interviews
Instagram story with sustainability focus
Web banners
Examples of global and local implementations with the design assets provided, from the left: Stage graphics / Anniversary bag collection / Spotify graphics / Light show displayed on the Burj Khalifa in Dubai / Event t-shirts