Visual identity and campaign materials for Oriflame’s collaboration with Universal Music and Swedish pop star SVEA. The song “Share your passion”, which is about believing in yourself and spreading your energy to others, was written mainly to excite and motivate Oriflame’s sales consultants during 2020. The graphics were designed to reflect the idea of a vibrant ripple of energy spreading throughout the world.
Final deliveries included three 30-second promo videos and a number of social media posts and stories, as well as a web page where visitors could find out more about the collaboration and shop make-up products to achieve SVEA’s look.
ART DIRECTION / GRAPHIC DESIGN
Client: Oriflame Cosmetics
Promo video 1: Meet SVEA
Promo video 2: SVEA x Oriflame collaboration
Promo video 3: “It’s the best feeling in the world”
Web banners
Web page
Examples from different Instagram stories
Spotify graphics
Visual identity overview