Branding concept for the meeting rooms of Oriflame’s new head office in Stockholm, with large-format photographs printed on glass for a premium art gallery feel.
The idea was to connect each room to one of the cosmetic company’s product brands, at the same time elevating the usual commercial photography style to something more abstract and artistic. This was done by shooting extreme close-ups of details and textures, while still maintaining the essence of each product brand in terms of lighting and styling.
ART DIRECTION
Client: Oriflame Cosmetics
Photography: Sara Wennerhed
Product brand/room name: NovAge
Product brand/room name: Beautanicals
Product brand/room name: The One
Product brand/room name: Love Nature
Product brand/room name: .SE
Product brand/room name: Optimals
Product brand/room name: Baby O